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''Nach Schumpeter''
Taken by Diego Reindel
The concept is about creative deconstruction, the theory of economic innovation by Joseph Schumpeter. This theory describes the process of industrial mutation that incessantly revolutionizes the economic structure from within, continuously destroying the old one and creating a new one.

This process, which comprises new and old innovations and their behaviour of instant mutation within the economic system, represents the basis of this collection.
Photographer: Diego Reindel (@diegoreindel)
Designer: Leonie Dlugay (@leonie.dlgy )
Hair & MakeUp Artist: Elena Reischl (@el.re_make_up_artist)
Models: Veronika Baumeister (@veronikamariie)(@her.management) & Stephanie Groll (@stephanie_groll) (@modelwerk)